Along for the Ride
Summer doesn't officially start until June 21, but with warm weather across the nation, it's time to head to the coast and ride the waves -- in true surf style. Actor Court Young and a team of designers are reviving the "Go Ride a Wave" surfwear line of board shorts and T-shirts. The line was created in the late 1970s by Martin Sugarman and marked a shift in surf apparel with its bright colors and bold patterns. With easily recognizable designs and an unassuming style, the clothes became popular with beach dwellers, quickly dotting the shores of Southern California and Hawaii.
The concept of surfwear began when small businesses designed shirts, shorts, wetsuits, and boots for local surfers. The industry has expanded beyond surfing communities, with some companies like Ugg, Billabong, and Quicksilver growing to an astronomical level and appealing to the mass market. Young's line will be designed and manufactured in the U.S. using organic cotton, and will be sold at Live, a new men's store by Gerard Guez on Sunset Boulevard in Los Angeles starting in August. Whether you're riding a wave or just relaxing on the beaches of Waikiki this summer, the cool and functional "Go Ride a Wave" line may be a worthwhile addition to your warm weather wardrobe. --BRANDON FELDMAN
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