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Design

Michael Bierut
Michael Bierut became a partner at Pentagram in 1990. He is also a senior critic in graphic design at the Yale School of Art and a co-founder of the online journal Design Observer.

Other leaders of the design world share their picks

May 2008

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Clark Material Handling Equipment
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Logo for Clark Material Handling Equipment

Bierut first saw the logo for the forklift company around age 7 when he walked past a construction site with his father. "That's clever," Bierut's father said, pointing to the logo where the "L" looks as if it's lifting up the "A," just like a forklift truck. "This was like a magic trick for me," Bierut says. "I didn't realize it until much later, but it was at this moment that I decided to become a graphic designer."

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