There's a scathing critique of Chrysler's proposed new logo (top) at Tom Spaeth's Identity Works, that we found on Design Observer. "The symbol is a picture of a thing, a metallic orifice of a vaguely threatening nature," Spaeth writes, thoroughly creeping me out.  Then he accuses Chrysler of aligning it's entire identity with the cutesy, retro car design that has become it's only hope: "The wordmark, in a graphic language unrelated to the symbol, feels lifted from a car model nameplate that itself seemed intended to evoke a retro personality, which it now imposes on this 'new' corporation." Let's hope Chrysler takes his review to heart.

--O. Karpinsky