Men's Vogue > Tech

Design

Hear No Evil

Finally, a Bluetooth headset that shows sound judgment: Calls are clear, and it's more iPhone sleek than sci-fi geek. By Michael Specter

September 2008

Jawbone Bluetooth

The new Jawbone can drown out even the loudest background clatter, $130; jawbone.com. (Photo: Richard Pierce)

Perhaps you are acquainted with the type of woman who cannot survive unless she possesses the latest dress, the trendiest shoe, or the bag of the moment. Fashion victims, I believe they are called. I feel their pain, though, because I am a gadget victim. If it's the newest, the thinnest, the fastest — any of those will do — I want it. But, even for me, there are limits. For example, I would prefer not to look like a middle-aged Secret Service agent, which is why I've never entirely warmed to Bluetooth headsets.

Let's face it: A wireless earpiece is the technological equivalent of a pocket protector. One might as well scream, "I am a geek!" at everyone who passes by. But have you ever tried to carry on a phone conversation while dragging your luggage through customs at LAX? And who hasn't watched in fascination — and horror — as a harried driver, mumbling into his handset, attempts to traverse a three-lane freeway with one hand on the wheel? Wouldn't it just be easier to give the guy a gun?

Holding a phone while driving is stupid and dangerous. Increasingly, thank God, it is also against the law. On July 1, California's hands-free law went into effect — proponents believe it will save several hundred lives a year. New York, New Jersey, and other states already have similar statutes on the books, and more are on the way. Soon, speaking into a cell phone while driving will become as socially acceptable as tossing a beer can out of your window.

So, we need these little headsets, and despite my reticence, I have owned about a half-dozen of them. Most were hideous, many uncomfortable, and each of them made it harder to place a call without a handset. The sound quality usually fell into three categories: 1) I couldn't hear well, but the person on the other end could; 2) My earpiece worked fine, but the guy listening to me assumed I was calling from Baghdad; 3) All of the above.

Then, a year or so ago, I got a Jawbone, the smart headset made by Aliph, which employed noise-reduction technology developed for DARPA (Defense Advanced Research Projects Agency). Hosain Rahman, the company's affable CEO, told me I could make a call while blasting music from my car and it would sound as if I were speaking from a cloud. I tried, and it worked. Then I turned off the shield that filters out background noise, stood in front of a whirring lawn mower, and called several of my friends. Most of them yelled at me and hung up. I put the noise shield back on, called them back, and whispered — still in front of the lawn mower. Nobody even knew I was outside, though some of them wondered what was wrong with me.

The Jawbone was put together magically, like the best American products: stylish, simple, effortless to use and to look at. It was created by Yves Béhar, one of the nation's finest industrial designers. No Bluetooth headset — and few electronic gadgets — has come closer to perfection.

Jaguar