Steven Heller's new book, Iron Fists: Branding the 20th Century Totalitarian State explains why Hitler never took a bad picture, Mussolini went shirtless, Lenin loved lettering, and Mao called it a party. The answer: propaganda and strategic branding — two things manipulated to perfection by Nazi Germany, Fascist Italy, Soviet Russia, and Communist China and brought to light by Heller through colorful reproductions of dictatorial advertisements, pamphlets, paintings, and sculpture. One such work depicts Mussolini as Julius Caesar. And while both historic figures did a lot with marble, Benito looks definitively worse in a laurel leaf crown. By Mickey Stanley
September 2008
